About Us « Aromachology

What is Aromachology?

The science of Aromachology studies the interrelationship between psychology and scent and the affect it has on behaviour. Meant to reconnect consumers and revolutionize the artistic and scientific experience of creating, enjoying and wearing perfume, the brand is centered on a process that is substantiated by the science of Aromachology.

Fuelled by the need to help each customer express individual tastes and personalities by crafting an original fragrance, each formula is conditioned to the likes of its creator.

The 1,2,3 quick and easy process begins with the consumer completing a 10 question ‘Scent Profile’ that places them into one of five different and distinct personality groupings. Each ‘personality’ comes armed with a specific character profile that communicates the differences between the five groupings and what it means to be a Sophisticated & Sensual Floral, a Totally Edible Gourmand, an Exotic Spicy Oriental, a Clean & Fresh or a Bold & Brisk Woodsy. The third and final step is choosing three out of 15 different notes to ‘top off’ your one-of-a-kind creation. Notes have been aligned with different attributes that Aromatherapy studies have proven to stimulate.

Whether you top your fragrance off with words such as graceful, sexy, spontaneous, open minded or creative, Aromachology gives you the opportunity to create a product that helps convey your identity proudly and aromatically.

Message from the Founders

Aromachology was created by founders, Kirsten Menkes and Ashlee Firsten, with the notion that there was a void in the relationship between fragrance and personal connections. Ashlee and Kirsten believe that their product is right on the pulse of what is missing in today’s lackluster perfume world. They were motivated to find a synergism between the art and the science of fragrance and from there Aromachology was born.
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Ashlee earned her Bachelor of (Chemical) Engineering from the University of Western Ontario and graduated from the classroom to the Estee Lauder Companies’ plant working in Operations and Quality Assurance, learning the tools needed in the creative and scientific development of some of the world’s most beloved fragrances. Ashlee completed her MBA at the International University of Monaco, where she became even more passionate about the art of fragrance by being embedded within its origins. With her experience in Chemical Engineering, as well as her work at the Estee Lauder Companies, she has built a well versed repertoire of the scientific and artistic processes involved in the development and branding of a fine fragrance.

Kirsten’s love for communications brought her to Washington, D.C., where she earned her B.A. from American University. She gained experience interning at various pr and marketing firms and immersing herself in her classes. After graduating, Kirsten landed in New York City where she worked for Time Inc. in the People Digital Group. Working at People.com, InStyle.com and EntertainmentWeekly.com, she had the chance to learn firsthand about press and branding while also contributing to marketing and sales pitches that inevitably led to the current digital takeover. Kirsten’s experience in public relations and marketing has provided her with a creative and intuitive edge to global trends in the marketplace. She is feverishly fascinated by the mystery of fragrance and the affect it can have on mood and behaviour.

Kirsten and Ashlee have combined their vastly different experiences and knowledge to create one of the most unique and innovative brands that will engage, entice and excite consumers.   Come explore a world where personality and scent unite to reveal a whole new fragrant language and psychology of perfume.